The Well Fed Business Podcast: #1

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The boys are back after a break.

Not sure the world wouldn’t be a better place if they’d stayed away.

Frankly, they’re vile.

Please don't listen to this if you don't like bad language.

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Not a Member yet?

You're missing out on some seriously cool shit.

The place to start is with the book The Well-Fed Freelancer. As one of the 9 epic bonuses in The Most Unbelievable Gift Ever you get free Bronze Membership of the Well-Fed Inner Circle. 

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The 16-word marketing strategy

I often lament the fact very few so-called professionals in my line of work seem to understand the difference between tactics and strategy.

The most common mistake is to confuse and conflate the two and then to compound the error by thinking the former is the latter.

Short and simplistic explanation: strategy is where you want to go and what you want to achieve; tactics are what get you there.

7 Facts of Uncaring Reality

In his book Think and Grow Rich Napoleon Hill talked about the need for accurate thinking, to have your thoughts aligned with reality and the world as it is rather than how you think it is, want it to be, or think it ought to be.

In a fair and just world you’d think the fact you’re excellent at your craft would be enough and clients would flock to your door, pay you what you’re worth, and never try to hammer down your fees or fuck you over when the time comes to pay.

Alas, the world is neither fair nor just.

Life itself is neither fair nor just.

What business are you really in?

It’s likely I don’t know you, but if I did and I knew roughly what your business was, the odds are I could play the mind-reader and guess your answer to that question with near 100% certainty.If you are a photographer… you’d tell me you were in the photography business.If you are a builder… you’d…

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The universe is fundamentally unfair. It would be nice, perhaps, to imagine we’re all part of some plan or other but there’s no evidence to suggest that’s true.

Things just go on as they are, evolving and unfolding along fairly well understood and to some extent predictable lines, and we, for good or ill, sometimes just get in the way.

Is this fair?

Nope.

Inner Circle — Roadmap

A few people have asked me about this. I figured this was the best place to answer it.

Each level of membership we have has a different focus.

This makes it easier for us to deliver and also makes it more logical and effective for you. One of the worst things we could do is to try to get you to run before you can walk.

For full details, watch the video.

The Well Fed Business Podcast: #4

In today’s episode, the boys over at the Well-Fed Business podcast are talking about pubes… specifically where Connor got his first one from.Oh, and they’re also waxing lyrical about books, and why they’re the Ultimate Marketing Tool for your business.

Old-school ad critique (by popular request)

I’ve been asked by a shitload of people about print advertising in general and the ad we ran in Freelancer magazine in particular.So I figured I’d do a video critique of my own ad, just to give you some idea of how ads should look if you want them to be effective.But it’s not just about…

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