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The consultant's guide to attracting the best clients and positioning themselves as an authority in their niche
Dear Business Consultants and Coaches,
This message is probably one of the most important messages you'll read today.
And at the end of it, I ask you to make a commitment to yourself and your business to nail your most pressing challenges once and for all.
Because of that, you may be tempted to skim over what I've written here and jump ahead.
I strongly urge you not to do this.
Instead, I urge you to read every word and consider the message they spell out carefully. What I share with you here is educational, useful, and highlights some hard-hitting truths about your business you're probably not aware even exist.
Still, people are impatient.
So if you've made up your mind before the end, just click one of the red buttons on the page and you'll begin the process to get your hands on your copy of The Art of Converting Testimonials.
Get your copy of The Art of Converting Testimonials and start attracting the BEST clients... for FREE
Still with me?
Good.
Growing a consulting business is hard. The industry is overcrowded and competitive, and you stand now at a crossroads in your business... even if you don't realise it yet. Or maybe you do and you're simply choosing to bury your head in the sand and hope it fixes itself.
In the post-pandemic and recession fuelled economy, it feels harder than ever to grow a sustainable business and attract high-quality, paying clients to your business.
Customers and clients are more tight-fisted than ever, unwilling and reluctant to hand over their cash for your services. But you feel empathetic towards this because "everyone is in the same boat" and "we're all struggling with the same thing". As your social media feeds and newsfeeds fill up with the same headlines and vulnerable posts, you feel a tug at your heartstrings and feel compelled to 'help' by lowering your prices (and even working for free).
The phrases "I can't afford it" or "you're too expensive" are the most common phrases you hear, so you're already equipped and ready to give discounts or lower your prices... sometimes even before you hear those words.
So you lower your prices, become more competitive, offer free sessions and give discounts left, right and centre to secure all and any sale coming your way – but you still feel stuck.
Your profits aren’t growing.
Your clients are demanding and slow to pay (if they decide to pay you at all)...
Leads and prospects are ad-hoc and inconsistent, and you find you're doing more and more free sessions with 'hot' prospects who end up ghosting you after all the time, effort and energy you put into giving them value.
Whichever way you look at it, there’s a rising level of difficulty surrounding you and your business you can’t seem to shake – and it’s not fair.
Unfortunately, this is NOT going to change, not while we're still human and selling to and doing business with other humans.
Why take action now?
Because it’s going to get worse.
The consulting and coaching industries are overcrowded. Everyone these days are flogging life and business improvement services, because they did a £20 coaching course during lockdown 2020 and think they 'understand' what hardship is and want to teach other people and businesses how to 'be the best version of themselves'.
Most of them want to 'help' so they pride themselves on giving free sessions, being competitively priced and available to work with anyone and everyone. They cast their marketing nets as wide as possible and hope to attract clients.
And it leaves you in a tricky situation: you're compelled to follow their lead. You know you have more knowledge and know-how than most of these 'coaches' online, so while you're lowering your prices and broadening your net to help everyone, you begin to plaster your experience, authenticity and passion all over the internet.
Your website and social media presence is fuelled by you telling everyone how much experience you have, how many years you've been in business, what qualifications you have and how different you are.
Yet every other executive coach and consultant is shouting the same thing. It's a race to the bottom on price and who's willing to work the hardest for the least amount of money... and a competition on who's got the most qualifications and experience, thus the better coach. And you're hoping and praying your hard work will impress someone. That the internet will be so compelled by your authenticity and experience it'll lead to an influx of enquiries and new business.
But that's not how it works.
Your clients and prospects don’t care. They don’t care how long you’ve been in business, your qualifications, your life story or how ‘different’ your business is… hell, they don’t even give a crap about your new website, branding or logos.
You’ve simply been caught up in the excitement of it all, the dopamine rush of a shiny-new-object, egged on by your echo-chamber and social media following telling you that’s what you need to be doing, ‘cause that’s what everyone else is doing. But all you’ve done is spend time and money you probably can’t afford and could have spent better, on superficial and unnecessary stuff you likely don’t need and never should have made a priority.
And what you don’t have is the one thing you do need more than anything: paying clients.
But most business owners are too caught up in the enthusiasm of your echo-chamber telling you the more authentic, open and honest you are about your life, experiences and achievements to focus on what’s really important: getting clients.
If it did work as effectively as everyone tells you it does, it would be working for you right now. But I’m guessing it isn’t, because if it was you probably wouldn’t be reading this. And I urge you to look around at what your competitors and peers are doing: because it’s not working for them, either.
There’s another reason to act now rather than leaving it until later, too: who knows what state the economy will be in by then, let alone where you’ll be with your business... if you'll still be in business.
If you want any semblance of financial or other security, you will never, ever find a better investment than powerful, effective, and predictable marketing, sales, and business systems.
Still, it’s up to you, although I guarantee your business will not fix itself, and if what you’ve been doing for the last however long hasn’t got you to where you want to be, what leads you to believe it’s suddenly going to start working now?
Get your copy of The Art of Converting Testimonials and start attracting the BEST clients... for FREE
How does it work?
If you keep doing the same thing everyone else is doing, you're going to get the same results.
And if you keep doing what you've down to get you are right now, what leads you to believe you're going to start getting different results from what you're already getting and trying to change?
If you behave like the majority, then you can expect to get results like the majority. Look around at the business owners around you and see how they’re faring… and then ask yourself if that’s what you want for yourself.
If it is, then have at it.
Stop reading this page and move on, because I have nothing for you.
But if you want something different for yourself and you’re prepared to swim against the tide, then you’re in the right place.
By the time you're done, you'll know exactly how to attract the best clients, and have the tools you need to do so.
Your clients are the heart of your business
They're the only thing keeping your business alive. The Art of Converting Testimonials keeps that fundamental principle in mind, and teaches you exactly how to use your clients and their success stories to build a sustainable business.
When it comes to marketing, most business owners are quick to ignore their clients. They never take the time or make the effort to listen to their clients and capture their success.
No-one tells your story and the impact you have on people’s lives and businesses better than they can.
Your prospects won’t trust you like they trust your clients – of course you think what you sell is great, you’re the one selling it.
But your clients are real people with real life results – and proof what you do and what you sell works.
Get your copy of The Art of Converting Testimonials and start attracting the BEST clients... for FREE
The Art of Converting Testimonials will show you how to collect and use powerful client testimonials to attract more (and better) clients to your business, so you can reliably and predictably sell to them without having to rely on heavy discounts, working for free, or 'giving value'.
What I share in The Art of Converting Testimonials is effective whether you're selling B2C or B2B (both to small businesses or large corporates), because fundamentally we're dealing with human beings with all their needs, wants, desires, challenges, goals and emotions.
In short…
… if you’re selling stuff to actual humans and not some strange race of aliens…
… this will work for you.