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Claim your FREE copy of M82 and the Most Unbelievable Free Gift Ever
M82 – The ULTIMATE kick-arse, take no prisoners guide to reliably, predictably, and relentlessly attracting the best clients and closing them at premium rates, fees, or prices
Howdy,
You're reading this because you received a letter from me offering you a free copy of my new book M82.
It's a legit offer – no catch, no strings, and no obligation.
All you need to do to get your copy is click any one of the big red buttons on this page and follow the simple instructions... and your copy of M82 will drop through your letterbox in the next few days.
My promise
If you were to read M82 and do nothing more than plug the M82 Sales Control Model into your business your life and business would be transformed immeasurably for the better within 30 days.
See, I've written M82 to bring you rapidly and fully into my world and share with you such an overwhelmingly more efficient and effective way to run, grow, and scale your business you’ll want to become our client. Helping you grow and scale your business is the smartest, most compelling, and easiest promotion I could ever engage in for mine.
I’m a business owner like you.
If we don’t make sales, I don’t get to eat, and neither does my business-partner, Connor. Regardless of what you think about the self-serving nature of what I share with you in M82, it’s reasonable to assume I’m aware the best way to get you to fall in love with my methods is to show you beyond all doubt our shit works, and I know what I’m talking about.
But I can’t succeed unless you succeed and short-changing you by giving your anything less than the full picture would be a great way to shoot myself in the foot.
Thus...
M82 puts everything you need in your hands
That said, to help kickstart your work with M82, I've included The Most Unbelievable Free Gift Ever, a collection of some of my most powerful material so you have the best possible chance of success.
I won't be so crass as to out faux prices on these bonuses, but be aware the live events alone had an attendance fee of more than £2,000, and that was back in 2017.
Claim your FREE copy of M82 and the Most Unbelievable Free Gift Ever
Here's what you're getting...
GIFT #1 - Top Dog, Top Dollar
"How to become the feared and respected leader of the pack and sell your stuff at (VASTLY) higher prices than your competitors"
Live video recordings, and the manual revealing how to become the feared and respected leader of the pack and sell your stuff at (VASTLY) higher prices than your competitors’ without losing sales or customers (except those you want to lose, cuz working with them is worse than cleaning your nipples with bleach and a wire brush).
Recorded LIVE in Cork at the Top Dog, Top Dollar seminar, this is the last word in premium pricing and premier positioning.
Business owners paid £1,000 to attend this event and came from as far away as Australia and New Zealand to learn how to put an end to being hammered down on price and treated like a doormat instead of a Trusted Expert.
GIFT #2 - The Business Accelerator 2.0 Programme
"Fix your business in 5 easy steps"
A short, sharp, and somewhat shocking kick in the behind for you and your business.
It's a powerful five-part video and Workbook designed to help you get the bare essentials of our methods plugged into your business.
There is more, of course, but as with most things in life the 80/20 Principle applies and I guarantee following just these five simple steps will bring you massive improvements within a matter of a few weeks (maybe even sooner).
GIFT #3 - Attitude Adjustment
"Nail your inner game once and for all"
Recorded live in Cork at the exclusive Attitude Adjustment event, these videos represent the latest thinking and insights on Premium Pricing and Premier Positioning. Containing more than TEN hours of fast-paced content, they’ll give you everything you need to start charging (vastly) higher prices without losing sales, customers, or clients (other than the ones you want to lose because working with them is worse than cleaning your eyeballs with bleach and a wire brush), and to claim your rightful place as the undisputed King of the Hill in your own niche or market.
Warning: do not watch these videos if you’re sensitive, thin-skinned, or easily offended.
GIFT #4 - Copywriting The EBG Way
"Shortcut the massively steep learning-curve of effective sales copywriting"
In these videos recorded live in Cork, The EBG takes you by the hand and walks you through his drop-dead simple paint-by-numbers system for writing winning copy for your business, whether you're a copywriter or not.
GIFT #5 - The CoreControl Daily Battle Planner
"How to get shit done – without stress, strain, anxiety, or following dumb routines made by idiots"
Win the morning, win the day. Win the day, win the week. Win the Week, then you may just actually accomplish your goals. Discover our unique, bespoke, and revolutionary system to getting shit done.
GIFT #6 - The EBG's M82 Daily Emails
"FREE subscription to The EBG's M82 Daily Emails and get my special insights and offers delivered hot and fresh to your inbox every morning"
Want my irreverent, incisive, insightful, and decidedly non-PC emails?
They're the perfect complement to M82 and I frequently dig deep into the soft and esoteric underbelly of the main principles I cover in the book.
They drop into your inbox every morning, seven days a week (almost) without fail. All hot and sizzling, fresh from the pan.
Yes, I'll no doubt eventually try to sell you more stuff at some point, but you knew that anyway, and one thing I promise you is it's not mandatory, crass, offensive, or tasteless.
I am and my emails are, but my selling-style really isn't.
Easy, right?
Right.
Oh yeah, and this is not a free email list. The only way to get onto it is if you own a copy of M82.
GIFT #7 - FREE access to the Well-Fed Business Community Platform
"FREE subscription to The Well Fed Renegade Membership Site"
You'll get to bounce ideas off The EBG and rub shoulders with likeminded business owners.
Access all eight of your free bonuses, and gain access to the archives of a 30+ year long career containing historic trainings, exclusive podcasts, blog posts, and other thing else my generous ass decides to throw into it.
Imagine a Facebook group if it was actually any good.
What others say
about M82...
"If you want freedom (which is the ultimate business success) then this is your map"
I’ve been in the world of the EBG for a while now. When I first talked to him, he told me he couldn’t help me. The business problems that I was trying to solve weren’t the actual problems I needed to solve. I didn’t realise that at the time. I went away, reflected on what he said and came back. It all made absolute sense. It aligned with what I wanted for my business, my life and my own ethics.
The content of the M82 is the logical distillation of Jon’s methods., developed over his years of real-world experience. He describes them clearly without holding anything back – this is no ‘bait and switch’.
You can implement the contents of this book and get results – if you do the work. I recommend reading this at a surface level first to get the concepts at high-level, then read it deeply. Then do what it says. If you want freedom (which is the ultimate business success) then this is your map.
~ Richard Diston, The Real Security Doctor
"This book is a must-read for any business owner wanting to attract better clients, increase their prices, and in turn increase their profitability"
This is the book I wish I’d had when I started my business a decade ago. Jon’s approach is a breath of fresh, sweet air in an industry full of bullshitters, charlatans, and uninformed numpties. I’m new to Jon’s methods, but they’ve already been worth thousands of pounds to me... plus a whole lot less aggro, dead time, and energy wasted on unsuitable prospects and bad customers.
As a fellow autistic, cutting away the deadwood is priceless. The Triage steps laid out in this book have directly led to a shit load less stress, fewer worries and loose ends, and infinitely less time spent talking to useless bastards who can’t afford or won’t pay for my services. As for the types who simply want free advice at my expense... they’re history. And good fucking riddance.
If you want to make more profit with less stress — in other words, if you want your business to work for YOU instead of the other way around — that’s exactly what this book will do for you... IF you do the work.
~ Pete Hugh, Cybersecurity Messaging & Content Strategy
https://petehugh.com
"M82 launches a massive bullet at the head of the screeching noises made by bullshit gurus and influencers that fill the business world"
M82 launches a massive bullet at the head of the screeching noises made by bullshit gurus and influencers that fill the business world. It’s the only thing that I have ever seen which demonstrates a business philosophy from point A to Z, full of both foundational theory and practical advice.
When I see my future bookshelf in 10, 20, 30 years from now, I don’t see any fad books on SEO, copywriting tricks, or social media, but I definitely know M82 will be there. As I go about building my business, I will keep this book very close.
~ Tyler Carl
"This book indeed can improve all aspects of your business – if only you let it. The theory is all here, the execution is all yours"
An excellent, fundamentalist overview of what it takes for a business to identify, attract, and close ideal clients. It is a steep u-turn from the usual needy tactics most sales gurus preach.
Might seem overwhelming at first read (some parts certainly were for me), but there is A LOT covered, and I will re-read it a few times for sure.
What I like most about the book is that it focuses on the principles, the “why” behind how a good sales process should go. It’s very thorough on a strategic level, although there’s plenty of tactical advice thrown around.
Jon gives enough examples from his own business, and it’s quite reassuring that for every step mentioned, Jon’s been there and done that. This book indeed can improve all aspects of your business – if only you let it. The theory is all here, the execution is all yours.
~ Illya Shapovalov.
"This book is a must-read for any business owner wanting to attract better clients, increase their prices, and in turn increase their profitability"
This book is a must-read for any business owner wanting to attract better clients, increase their prices, and in turn increase their profitability.
Jon McCulloch’s direct, no-messing style gives you all the information you need to take action and for me just implementing some of the actions within this book has made a profound difference to my business and profits.
It will definitely be a book I refer back to.
~ Jonathan Stubbs, MD Skipton Developments Ltd.
"If people want successful, measurable results in their business they need to check their ego at the door, pick up a copy of M82, take aim and precisely acquire their target clients"
My honest opinion is that if people want successful, measurable results in their business they need to check their ego at the door, pick up a copy of M82, take aim and precisely acquire their target clients.
The book is an easy read, straightforward and I couldn’t put it down. I know a lot of it is what we’ve been through whilst working together however I found it an engaging read without any spin or buzz words throughout, just plain English, simple and effective.
~ Graham Beal, Bee Interiors
https://bee-interiors.co.uk
Random praise for The EBG's methods
Before you make up your mind...
Here's a cliche for you: business owner waxes disparagingly about amateurs and DIYers who try to save money and cut corners by doing it themselves...
... and then spends a metric fuckton of time and energy on social media looking for free advice and tips on how to grow their businesses and make more money instead of paying for expert advice.
The hypocrisy is towering.
And I see it everywhere.
Copywriters, website designers, tradesmen, consultants, coaches of every flavour... you name, they do it.
I recently had a call with a chap. It was his second call with me. The first was maybe five years before. Back then he decided not to work with me, although I can't remember exactly why.
Fast forward to this call just gone, and at the end of the call, he's in.
It's a resounding and unequivocal "yes".
Happy days, eh?
Errr... no.
Because he then reverses his decision and changes his mind. He's going to "go it alone" to see how he gets on.
There were no hard feelings on my part, although it's professionally frustrating because he'd been going it alone for five years and still saw fit to get back in touch with me.
I blame myself, of course. Something I'd done (or not done) had failed to give him he trust and confidence he needed to stump up the readies. This is uncommon, and was, in fact, the first time it's ever happened to me.
Whatever... what happens next is as predictable and perhaps as inevitable as death, taxes, and the hypocrisy of the paedo-loving Catholic church: he'll plod along making incremental and marginal gains and improvements solving a mountain range of problems others – that'd be Connor and I – have already solved.
And instead of having a solid and proven sales framework handed to him on a plate, one he could get plugged into his business and making money for him within a few weeks, he'll be trying to build it all from scratch and stumbling into all those dead ends, wrong turnings, and blind alleys we've already stumbled into so others don't have to.
Here's a sobering little story for you: one of our newest clients stuck by his word and joined us a little while ago.
He has three businesses (one new and two already successful). Within about an hour of getting his hands on our shit he threw his hands up and told us unequivocally everything he thought he knew about sales and marketing was dead, flat wrong.
He'll go far.
The opportunity cost in not taking our advice us is massive.
Every day you're running your biz without our help is a day you're falling way short of what's possible.
And that's why you'd be insane not to claim your free copy of M82.
Still, horses to water, an' all that.
Look... are you willing to accept you don't know what you don't know.
Or is your ego so fragile you feel compelled to meddle in the affairs of wizards?
If it's the former, then help yourself to a copy of M82. You won't get the same time and attention you'd get if you were a client, but I promise it'll give you everything you need.
If it's the latter, then God help you.
